Battiloro says, “I believe that physical beauty is just a compliment to the overall picture and that it is important to maximize a woman’s potential to be physically attractive, but also intellectually and emotionally intelligent.” He adds, “We started with vodka, but are branching into a line of luxury handbags, clothing, and makeup. The Stai’ Bella collection, which means, “be you, be beautiful,” will expand the brand in new empowering segments.”
