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VA VA VAVOOM

Here’s a liquor bottle that’s sure to be a showstopper and conversation starter: Vavoom Vodka – a gluten-free Italian vodka, five times distilled, that’s making its debut on these shores – comes in a Milan-crafted glass bottle depicting a curvaceous woman rising from it with her arms stretched overhead. Call it pinup meets vodka. 

“We wanted to give this new generation of consumers a vodka to call their own,” liquor entrepreneur Luke Battiloro said in a statement. “People want something new – not just an ultra-premium spirit but something that evokes an emotional response. With our packaging and our branding, the focus was to bring beauty, style and ultimately empowerment to the masses. I think what we’ve created with Vavoom Vodka has done just that.”

Is this contemporary Venus de Milo sexist, or are we reading too much into it?

Put it this way:  We look forward to Battiloro producing a gin bottle in the form of the Apollo Belvedere.

– Georgette Gouveia


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What is Vavoom? EMPOWERED WOMEN - STAI' BELLA

At each step in the design and distilling process, Vavoom brings to life its Italian influences and benchmark values of beauty and art. We want not only our customers, but everyone to know instinctively what we represent as a company.

THE ESSENCE OF VAVOOM

We started with the simple goal of bringing not only a premium spirit to the marketplace, but building a rapport with customers, empowering them to live life to the fullest Stai Bella ~ Stay Beautiful in Italian.

Vavoom Vodka ™...
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