Can a Vodka company really be empowering? According to Battiloro the answer is a resounding YES. “Women currently make up over 60% of our consumers and the response from them on social media has been incredible! We encourage women everywhere to own their beauty and we’ve even reflected this in our slogan of Stai Bella, which translates to Stay Beautiful in Italian. We are creating an international movement to live life to the fullest and focus on everyone’s inner and outer beauty!! We aren’t just a Vodka company, we are a lifestyle brand and I think our marketing reflects that”.
“When people order a high-end bottle of Vodka for table service, or purchase for a special occasion, the product inside needs to be as memorable as the bottle it comes in” says Battiloro. “This generation demands a Vodka that is easily mixed without the aftertaste that so many have become accustomed to with their parent’s spirit of choice. With Vavoom, every time a person opens our bottle it feels special and we are very proud of that!”.
So where can you get Vavoom Vodka? By focusing on high end clubs, restaurants, and targeted markets Vavoom Vodka may not be the easiest bottle to find at your local liquor store, but that’s exactly how Vavoom wants it. “We don’t want to be just another brand, we thrive on exclusivity and instant brand awareness at the most exiting places around the world” says Battiloro. “Our bottle is instantly recognizable, and people will know they’re in the right place for an incredible night when they see us on the top shelf!!”.
Our verdict is that Vavoom Vodka won’t keep this level of exclusivity for long. Try as they might, the brand is seeing so much attention now that we’re sure it’ll be popping up exponentially at stores and restaurants in locations worldwide.
CURRENTLY VAVOOM IS ONLY AVAILABLE ONLINE