After years of development and product design, liquor entrepreneur Luke Batitiloro is introducing his much-anticipated premium spirit, Vavoom Vodka, to the US market. The vodka company's exciting entry comes on the heels of founder Battiloro's determined campaign to develop a unique vodka packaged in an artistic, beautiful glass. Vavoom's signature glass is handcrafted in Milan, Italy and evokes the figure of a beautiful, young woman stretching skyward.
Battiloro believes the unique, artisan packaging is an indispensable part of his brand's appeal. "We wanted to give this new generation of consumers a Vodka to call their own" Battiloro said. "People want something new. Not just an Ultra-Premium spirit, but something that evokes an emotional response. With our packaging and our branding, the focus was to bring Beauty, Style, and ultimately Empowerment to the masses. I think what we've created with Vavoom Vodka has done just that".
Underneath the hand-crafted signature glass bottle, customers will find a high-end premium spirit. Vavoom is a 100% gluten-free, vodka distilled five times and delicately finished three times. This vodka is 5 times distilled carefully and expertly to provide a top-notch drinking experience. To encapsulate the themes evoked by the vodka's elaborate distillation process and elegant packaging, Vavoom's motto encourages customers to Stai Bella, as the Italians say-- or, in English, "stay beautiful."
That's why Vavoom teamed up with Isaac Halasima, an art, and video director who's done work for international pop-rock sensation Imagine Dragons. The video he produced brings the brand's vision perfectly to life and can be found on the company's revamped web site. Like Vavoom's partnership with Berlin Glass for its hand-made Milanese bottles, Halasima's talents promise to bring something bold to complement the foundational product-- a high-end, smooth luxury vodka.
At each step in the design and distilling process, Vavoom aims to bring to life its Italian influences and benchmark values of beauty and art. Additionally, through doing so, Vavoom hopes this product can do more than just satisfy as a spirit, but also empower women around the world to live their lives to their fullest.
Battiloro hopes this novel brand experience can capture something that other high-end brands don't-- including something for a younger demographic. "We wanted to give this new generation of consumers a Vodka to call their own," he said. "People want something new. Not just an Ultra-Premium spirit, but something that evokes an emotional response. With our packaging and our branding, the focus was to bring Beauty, Style, and ultimately Empowerment to the masses. I think what we've created with Vavoom Vodka has done just that".
No stones are left unturned in the preparation of Vavoom premium vodka. In addition to the elaborate distillation and finishing process, Vavoom is run through a coconut activated carbon filter in a proprietary process leveraging the superior filtering qualities of coconut. Exchanging iron ions with sodium ions creates an exquisite reverse osmosis system that works to produce a world-class vodka with a smooth, luxury taste. The extensive distilling helps soften the flavor and create silky smooth aftertaste.
This special coconut activated carbon filtering provides a top-notch finished product. There is science backing this up. The carbon activated from coconut shells boasts mostly pores in what is known as the "micropore range." Just about all of the surface areas of coconut shell activated carbon is in this range. These tiny pores are perfectly sized to trap and filter out the contaminant molecules in water.
This stands in contrast to other vodkas which use peat and wood activated carbon filtering instead. These methods create "meso" and "macro" pores which can only trap bigger molecules. This leads to smaller contaminant molecules getting into the final product.
Vavoom's process is not only great at filtering out impurities. Coconut is also a totally renewable resource. Coconuts are constantly growing with several seasonal harvest periods, making Vavoom's coconut activated carbon filtering process an environmentally responsible and sustainable practice.
"This generation demands a Vodka that is easily mixed without the aftertaste that so many have become accustomed to with their parent's spirit of choice." says company president Ben Nieporte. "With Vavoom, every time a person opens our bottle it feels special and we are very proud of that!"
The smooth top shelf vodka is a hit with spirit-lovers. Customers adore both the artistic and eye-catching Italian glass and the smooth taste of the vodka itself. It makes a wonderful drink for parties and impressing guests, but it is also the perfect piece for those with a taste for premium high-end vodka.
Unlike some other brands, it is not as easy to find Vavoom at a local liquor store. Instead, the brand is focused on pushing out the product through other channels, namely high-end clubs and restaurants, in addition to other targeted markets. Like just about every other aspect of this brand, from product quality to packaging, this is by intention. Vavoom works tirelessly to create and maintain its exclusive, special brand identity.
"We don't want to be just another brand, we thrive on exclusivity and instant brand awareness at the most exciting places around the world," says Battiloro. "Our bottle is instantly recognizable, and people will know they're in the right place for an incredible night when they find us on the top shelf!"
But if you really want to give this vodka a place in your liquor cabinet, you can also get it delivered through Vavoom's website. The company delivers to US customers via FedEx at the price of $170 per bottle. Vavoom's eye-catching glass bottle is an exotic staple in liquor collections across bars, clubs, and home-bars across the country.
Like most premium high-end vodka, Vavoom hopes to serve more than one purpose. In addition to being the foundation of a highly drinkable cocktail, it also serves to signal a sense of sophistication and evoke a sense of occasion and elegance. Certainly, this is no bottle to hide away. Instead it is designed, marketed, and produced specifically for life on the top shelf.